This week Zoe gave a really interesting lecture on Vogue and how it has evolved through the years. It was also about how fashion editorial photography can reflect a narrative to the reader. I found it really fascinating seeing all the main photographers' work and how different they all were. Zoe's main question was 'Is fashion photography art or fart?' and after seeing the journey Vogue has been on I think it is definitely a form of art. For this blog post I will be comparing two different fashion 'stories' from Vogue. Vogue May 2019 Kate Moss took the cover of this edition of Vogue which I thought was an interesting choice for me to work with considering she is quite well known for being associated with Vogue, with 1993 being the first time she covered Vogue. I think the main thing that comes across to me in these photographs is that it reflects how fashion can look good at any age. The magazine is generally read by women between the ages of 25-55 so this can be quite influential. Despite Kate Moss only being 45, she is probably one of the older models in the magazine, however, the photographs show that she wears the products well, which is a good reflection towards the diverse audience. All of the photographs are black and white which definitely portrays a particular mood. Moss is generally posing for the images as she's modelling the clothing and accessories. Therefore, the images tend to give off quite a sultry and sexy vibe. This combined with the use of an older model is attractive to a certain age group, also due to the fact that she's promoting a luxury brand, one of the reasons it's appearing in Vogue. Vogue December 2019 In this edition of Vogue, a lot of the articles are Christmas orientated so the piece I will be looking at is mainly to do with the party season - all glitz and glamour. The model choice for this segment was particularly interesting as they have involved 2 very contrasting individuals - both of which wouldn't have appeared in Vogue in the early editions which highlights the evolution of Vogue and the move towards inclusivity. For example one model is from Japan, and the other is British - both with distinct characteristics e.g. red hair. The article displays a very fun yet glamorous narrative which is reflected through the splashes of colour, experimental makeup used and the sparkling jewellery which are the main focus of the story. This element of the magazine is probably attractive to the younger audience, however you see from the information provided on prices of the products it would probably be more suited to an older audience due to the luxury items. There is a range of images which tend to portray a young and innocent feeling, very youthful and 'girly-girl' as shown by the baby pink highlights. This contrasts greatly to the edition involving Kate Moss as they give completely different vibes. In summary, being very interested in fashion, I am fascinated by the way Vogue has evolved and how it has become more inclusive and diverse over the decades, and how it fits with the current movements. The only thing is sadly over the years, Vogue has become very focused on the celebrities involved rather than bringing new fashion trends to people. However, these coincide since fashion designers need celebrities to promote their clothes.
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Ailsa ForresterIllustration student at the University of Cumbria. Archives
December 2019
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